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Influencing Techniques


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An illogical argument that almost sounds logical.

Straw man is an absurd political tactic that can nonetheless be effective.


Great speakers understand their style of communication and go with it.

It is no exaggeration to say that the average entrepreneur acquires hundreds of professional and soft skills.

Leadership isn't an unattainable skill.

Make an offer that your customer can't refuse ... with a catch.


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