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111 Marketing Skills (List)

        posted by , April 29, 2013

Marketing is big.

Between 5-8% of the workforce* are employed in a marketing related profession (sales, marketing and advertising).

As such, marketing is a diverse set of business skills. The following list of skills are standard terms that can be used in resumes, job descriptions and training plans.

1. Marketing Strategy & Planning
2. Market Research
3. Business & Product Development
4. Promotion
5. Brand Management
6. Sales

Marketing Strategy & Planning

7. Marketing Vision & Mission
8. Growth Strategy
9. Product Strategy
10. Brand Strategy
11. Category Strategy
12. Price Strategy
13. Price Models
14. Promotion Strategy
15. Distribution Strategy
16. Channel Strategy
17. Service Strategy
18. Retail Strategy
19. Location Strategy
20. Digital Strategy
21. Marketing Mix
22. Product Differentiation
23. Cost Leadership
24. Market Segmentation
25. Innovation Strategy
26. Horizontal Integration
27. Vertical Integration
28. Diversification
29. Intensification
30. Marketing Warfare Strategies
31. Go to Market Strategy

Market Research

32. Marketing Intelligence Management
33. Trend Awareness
34. Customer Analysis
35. Consumer Insights
36. Competitor Analysis
37. Target Market Analysis
38. Social and Opinion Research
39. Sampling (Statistics)
40. Choice Modeling
41. Risk Analysis
42. Product Research
43. Market Segmentation Analysis
44. Focus Groups
45. Marketing Mix Modeling
46. Marketing Simulation
47. Test Marketing
48. Brand Audit
49. Marketing Measurement (Metrics & KPI)
50. Benchmarking
51. Prototyping

Business & Product Development

52. Business Model Development
53. New Product Development
54. Product Concept Design
55. Branding
56. Positioning
57. Licensing (Intellectual Property)
58. Marketing Law (e. g. Product Liability)
59. SWOT Analysis
60. Business Analysis
61. Market Assessments
62. Research & Development
63. Technical Assessments
64. Logistics Assessments
65. Product Concept Testing
66. Financial Analysis
67. Product Launch
68. New Product Acceptance

Promotion

69. Corporate Image
70. Advertising
71. Media Selection and Planning
72. Measurement of Ad Effectiveness
73. Display Advertising
74. Integrated Marketing Communications
75. Targeted Communications
76. Reputation Management
77. Publicity
78. Premiums
79. Rewards & Loyalty Programs
80. Event Management

Brand Management

81. Brand Management
82. Brand Measurement and Reporting
83. Crafting a Brand
84. Defending a Brand
85. Leveraging a Brand
86. Sustaining a Brand
87. Promoting Brand Knowledge
88. Promoting Brand Awareness
89. Creating Brand Ambassadors
90. Category Management

Marketing Operations & Sales

91. Product Life Cycle Management
92. Product Portfolio Management
93. Marketing Operations Management
94. Channel Management
95. Sales Promotion
96. Sales Collaterals
97. Account-based Marketing
98. Product Demonstration
99. Promotional Merchandise
100. Customer Relationship Management
101. Customer Experience Management

Marketing Approaches

102. Niche Marketing
103. Guerrilla Marketing
104. Mobile Marketing
105. Social Media Marketing
106. Direct Marketing
107. Franchising
108. International Marketing
109. b2b Marketing
110. Content Marketing
111. Loyalty Marketing

This post is part of our skills inventory.


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References
*in a modern consumer driven economy such as the United States, UK, Germany, Japan, etc.
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